An Export Growth Focus
The decision to be made is therefore a strategic decision which must be matured on the basis of in-depth reflection; unfortunately, it is clear that some companies are embarking on exports without sufficient prior thought and preparation, without building a consistent export business plan, without evaluating the skills and specific resources required ...
In short, an often costly opportunistic approach which consists in making 'hits' and which cannot therefore guarantee the development of a business stream in the medium term, the only guarante for an assured and sustainable growth in export and of an attractive return on investment ...
Two beliefs...
Making the decision to start then / or to develop an export activity must be the result of an awareness of the company's leader: indeed, in our increasingly globalized world, any company, SME or large company, must consider, at some stage, the internationalization of its activity (upstream: sourcing, downstream: export sales) to ensure the sustainability of its business model and therefore its growth over time.
"French companies that internationalize have on average twice as much growth as those that do not and higher profitability" (Pierre GATTAZ - Former President of MEDEF).
Export project support
The intervention methodology revolves around the following stages: